How to start your own video marketing agency

If you’re interested in starting a successful video agency or production company, I’d like to help. Here’s why.

Four years ago, I was working a 9-to-5 job at an amazing non-profit. It had a wonderful mission, incredible benefits, and nearly zero risk. Frankly, all I had to do was keep breathing, and I would’ve been set for life.

But somehow, despite all of that, it wasn’t enough.

There was no adventure. No excitement. I knew I needed to make my own way. I’d originally been hired to lead branding overhauls and make videos for that organization, so I knew I had the chops, but I didn’t know if I’d be successful on my own.

I didn’t know if I could take the leap.

Four years later, I’m so glad I did.

I went from working in a cubicle, wearing a suit Monday through Friday, to taking day trips down to NYC to see our video for Brookstone playing on the biggest screen in Times Square.

From the moment I decided to jump, it’s been a rollercoaster, filled with good moments and challenging ones. But overall, this has been one of the most rewarding endeavors of my life. And frankly, I want everyone who is willing, to be able to experience that feeling.

That’s why I’d like to help you start your own video agency / production company. Because it’s a freaking blast.

So, in this first post in the series, we’re going to be talking about taking the critical first step to starting your own successful video production company…

Defining Success.

This may sound trite and inconsequential, but it’s not.

Before I left my job and started my company, I spent a lot of time journaling, listing the Pros and Cons of leaving my job to start my own video agency. But, in hindsight, one thing I wish I had done better is define success.

What does success look like for you?

Is it running a lifestyle company? Something that gives you enough time in between video jobs to chill at the beach?

Is it making your production company your life purpose? To use it as a vehicle to bring your creative dreams to life?

Is it to make more money? To establish your video agency as an industry titan?

Is it to grow the video agency and to provide for employees? To build a production company that is bigger than just you?

These are critical things to know before starting your own video agency, or any company for that matter. Knowing what you want will dictate what type of business you’re going to build and how you’ll run your business. It will answer—in advance—questions like “Will I want an office?” or “Will I want to hire people full-time?”

So, define what you want.

Before doing anything, I suggest you sit down and write out what you want out of this business before starting it.

I recommend making two lists…

I want (to):

  • more freedom
  • flexibility (to travel)
  • more responsibility
  • make more money

I don’t want (to):

  • hand hold employees
  • responsible for someone else’s work
  • be stuck in one location
  • be hung up in the administrative elements of running a business

Be specific. These are just examples, and your answers will be different, but I highly recommend going through this process first before deciding to make the jump.


Let me know what you come up with! I’d love to hear about it below. Once you’ve done this, check out the next post: “What services should I offer in my video marketing agency?”

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